Welcome to Simplicity.

January feels slow on the surface but decisions are quietly forming.

Mocks land. Pressure rises. Budgets stay frozen.

This is when positioning matters more than pricing.

Here’s what’s actually moving and how to stay in the conversation.

One To Bookmark
🌎  Read A School Leaders Mind

Pity is not a good strategy……..

January Isn’t a No, It’s a Reframe. “No budget” often means “not ready yet”.

Suppliers who help schools diagnose problems now tend to move faster later.

Takeaway: Design solutions that are a no brainer. Decision makers are bombarded with new solutions daily

Show, don’t explain.

If your offer can’t make sense from a short, plain-English description, it will struggle to reach a decision-maker, even when you’re matched or made visible.

One of the most common things we hear from vendors is this: “We need to get in front of them to run a demo, our product isn’t easy to understand.”

Yvonne, Founder of LocaeRise and LocaeRise Match

In today’s education buying environment, that’s a red flag.

School leaders are experienced buyers.
They make initial decisions in seconds, not meetings.
And end users staff, parents, pupils are already fluent in technology.

If a solution needs heavy explanation just to be understood, it rarely solves an urgent school problem.

Clarity is the entry point.
Simplicity is the signal.
And in schools, change has to move fast.

The offers that cut through aren’t louder, they’re easier to grasp.

- LocaePulse

After the mocks, schools aren’t shopping they’re adjusting.

Mock results don’t just expose attainment gaps.
They surface wellbeing, confidence, attendance and SEN pressure points too.

What schools choose to adjust now often defines the rest of the year.

This is where timing matters.

Using EdSales, vendors can see how they’re currently coming across when they speak to schools and why some conversations stall.

For example:

  • feature-led pitches sound interesting but not urgent

  • pilot-first offers feel safe but not decision-worthy

  • aligned conversations focused on a school’s One Big Change™ move forward

The vendors who convert at this point in the year aren’t louder.
They’re better timed.

Community News
FROM THE LOCAERISEMATCH NETWORK

  • New wellbeing and SEN vendors joined Match this month

  • Early matches underway with primary schools and MATs

  • Several vendors progressing from conversation → pilot discussions

Takeaway: You can’t win, if you don’t play, see the latest vendors on Match and join.

Where Access is Opening
Events

Events You may Have Missed, Where We’ve Been (and What’s Coming Up)

  • Coming up - We’ve got a brilliant series of conversations coming up on In My Kitchen with Yvonne, including Prof Dr Ger Graus OBE, 1ST Global Director at Kidzania and one of the most respected voices in global education and child-centred learning.

  • BETT2026, you might have seen us wearing hoodies labelled ask me about access to schools - speaking to vendors about match, it has been a busy few days after and we have so far onboarded 20 vendors in week 1!

  • EdCity - conversations on workforce day

  • Microsoft event - we joined West Acton Primary to learn about how they were adopting digital literacy across their trust

TOOLS
Real-Value

Read a School’s Reaction Before the Call

Most vendors pitch what they want to say.
Schools decide based on what they need to hear.

Vendor Self-Check

☐ Can I explain my value without mentioning price?

☐ Is my offer easy to pilot?

☐ Do I know which pillar I sit under?

☐ Am I helping schools think not decide?

☐ Have I stayed visible without chasing?

Ask EdSales to show you:

  • how you come across when selling to schools

  • which FIND seller type you default to

  • why some conversations stall

    Takeaway: Try EdSales

IN CASE YOU MISSED IT:

🛠️ Vendor Spotlight and Top Reads:

  • Applicaa: making it easier to move from one key stage to the next.

  • Dr Frost Maths: Maths lesson content Save Hours Every Week Auto-marking worksheets, ready-made lesson slides, and instant feedback

  • Zoho Classes: Enhance student interactions and streamline administration.

LocaePulse Superstars: Highlighting vendors working well with schools and why vendors make our vendor spotlight”

Why we chose them

Worth Reading

One to Keep in Mind: Academic: Targeted proof beats broad claims

This month we’ve been in conversations with:

  1. SnapGrade, Harris Federation and partners exploring Parent AI workshops across London schools, and more, get in touch if you would like to discuss pilots or workshops.

  2. We’re opening a small number of Founder Momentum places for vendors who want:

    faster access

    clearer positioning

    fewer dead-end pilots

    Explore Match

We’ll keep showing where school buying actually moves.

With you this term,

Yvonne

LocaeRise and LocaeRise Match

PS:

If your deal keeps stalling on budget, reply SCRIPT and we’ll send the no-budget response schools actually engage with.

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